Well, we all know about LinkedIn.
Don’t we? That is the reason we sit and update it so carefully, when we start looking
for jobs. Is that the only time we should be updating it? Why not do it on
regular basis like we update our status on Facebook or Twitter? It is obvious
that you do not need to update it so frequently. But yes, you always need to
refurbish your profile regularly, as your profile is the one that speaks for
you. Will updating my profile really help? Yes, it sure will, but the results are
more profound when you advertise yourself in a creative and innovative manner.
Diving deeper, how does LinkedIn
help in marketing yourself? It is not just an online resume. It is the place
where all the corporate recruiters can see your accomplishments. It is basically
a marketing campaign in which you are the product. Your profile is your
portfolio.
What if I don’t have a portfolio?
It is never too late to create it. A power point presentation including all
your accomplishments is a starter. Get ideas! What is internet for? Ask
experienced people. You need to create a respectable brand for yourself.
How to create your own brand?
Well, it is simple, showcase everything you have got. Include the type of
challenges you faced, the way you approached and solved it. Add the link to
your articles or research papers if you have written any or the presentations
you have given. LinkedIn creates an impression on a person looking at your
profile – Make sure it is the best!
What boosts your brand? Recommendation
letters from the right people is a big YES. Recommenders are the people who
have actually worked with you closely and have gauged your potential. If they
write a few good words about you and your strengths, that can add a lot of
value. There is also a section in which people can endorse you for specific
skills. Make sure your strengths have good endorsement.
Resume is not the only way to
show your achievements. You can do a lot more using LinkedIn. It has become a
great source for employers seeking talented candidates. Make sure you have a
profile that stands out!
Sources:
Hi Santrupti,
ReplyDeleteI must say that your blog is very interesting, I like the way you presented the topic and the picture of profile page highlighting some key features of LinkedIn. I like the idea of power point presentation to showcase your skills, but as you said one can be more creative and come up with innovative ideas to present themselves.
Especially for people who are new to LinkedIn your blog gives a sense of motivation to create a profile and showcase their skills.
Good job!
First of all, your discussion about recommendation letter in LinkedIn impressed me very much because some people might ignore the importance of it. I agree with you that strong recommend from people who knows you well often bring you exciting result when you try to find job.
ReplyDeleteIn addition, you proposed four short questions at the beginning of four paragraphs of your article. In this way, you not only connected your ideas logically but also invoke the interest of readers.